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The Customized Cash Rewards Credit Card from Bank of America is a highly flexible cash back credit card designed to offer cardholders the ability to earn rewards based on their personal spending habits.

This card is ideal for those who prefer to have control over how their cash back is earned, with the option to choose a category where they can earn 3% cash back on purchases.

Whether you spend more on gas, online shopping, or dining out, you can tailor the rewards to match your lifestyle.

In addition to the 3% cash back category, the card also offers 2% cash back on groceries and wholesale club purchases, making it a strong contender for individuals who spend a significant portion of their monthly budget in these areas.

For all other purchases, cardholders earn 1% cash back, which is a standard rate for most credit cards.

One of the most appealing features of the Customized Cash Rewards Credit Card is its no annual fee.

Reasons to Choose the Customized Cash Rewards Credit Card

Flexible 3% Cashback Category

The Customized Cash Rewards Credit Card stands out due to its flexible cash back structure. Unlike many other cards that limit cash back to specific categories, this card allows you to choose which category earns 3% cash back. You can select from categories like gas, online shopping, or dining out, giving you more control over how you maximize your rewards. This flexibility makes the card suitable for a variety of spending habits, as it allows you to tailor the rewards to your unique lifestyle.

2% Cashback on Groceries

In addition to the customizable 3% category, the card offers 2% cash back on purchases made at grocery stores and wholesale clubs. Since most people spend a significant portion of their budget on groceries, this feature is an attractive bonus that adds extra value to everyday purchases. Earning 2% cash back on these expenses is a great way to boost your rewards without needing to think too much about your spending.

1% Cashback on Other Purchases

For all other purchases, the Customized Cash Rewards Credit Card earns 1% cashback. While this rate is standard for many credit cards, it still provides an opportunity to earn rewards on your everyday expenses. The key here is that the card makes it easy to earn cashback on all purchases, whether they fall into the 3% or 2% categories or not.

No Annual Fee

One of the most appealing aspects of the Customized Cash Rewards Credit Card is that it comes with no annual fee. Many cashback cards charge annual fees that can eat into your rewards earnings, but with this card, you can keep all the cashback you earn without worrying about extra costs. This makes it an excellent choice for people who want to avoid fees while still enjoying great rewards.

Negative Factors of the Customized Cash Rewards Credit Card

High APR for Carrying a Balance

One of the drawbacks of the Customized Cash Rewards Credit Card is its high APR. The variable APR for purchases and cash advances can range from 15.24% to 25.24%, depending on your creditworthiness. If you tend to carry a balance from month to month, the interest charges can quickly outweigh the value of the cashback you earn. It’s best to pay off your balance in full each month to avoid these high-interest charges.

Limited Categories for 3% Cashback

While the 3% cash back category is customizable, it still has a limited selection of options, such as gas, online shopping, or dining out. If your main spending categories fall outside these options, you may not be able to take full advantage of the card’s most lucrative rewards rate. Other cards offer more varied bonus categories, which may be a better fit for some consumers.

$1,000 Minimum Spend for Sign-Up Bonus

To earn the $200 cash rewards bonus, you must spend $1,000 in the first three months. This is a fairly high threshold, and some users may find it challenging to meet this requirement without making unnecessary purchases. While this bonus is generous, it may not be as accessible for those who don’t plan on making significant purchases in the first few months.

How to Apply for the Card

Visit the Official Bank of America Website: Begin by navigating to the official Bank of America website. Look for the section dedicated to the Bank of America Customized Cash Rewards Card, where you can find comprehensive details about its features, benefits, and eligibility criteria.

Complete the Online Application Form: Fill out the online application with your accurate personal and financial details. Ensure that all information is up-to-date, as inaccuracies may delay the review process.

Submit Required Documentation: Depending on your financial situation, you may be asked to provide additional documentation, such as proof of income, identification, or residency. Having these documents prepared in advance can help expedite the evaluation of your application.

Review the Terms and Conditions: Carefully read through the terms and conditions associated with the Bank of America Customized Cash Rewards Card. It is essential to understand details such as interest rates, fees, the rewards structure, and any associated benefits the card offers.

Submit Your Application: After verifying that all necessary fields are complete and accurate, submit your application. You will receive an email confirmation along with details about the next steps and an estimated timeframe for the review process.

Fees and Costs

Here is a breakdown of the fees and costs associated with the Customized Cash Rewards Credit Card:

  • Annual Fee: $0.
  • APR: 15.24% to 25.24% (variable), depending on creditworthiness.
  • Late Payment Fee: Up to $40.
  • Cash Advance Fee: 3% of the amount or $10, whichever is greater.
  • Foreign Transaction Fee: $0.
  • Returned Payment Fee: Up to $40.
  • Cash Rewards Sign-Up Bonus: $200 when you make $1,000 in purchases in the first 90 days.

Frequently Asked Questions

How do I redeem my cash back rewards?

You can redeem your cash back rewards as a statement credit, direct deposit, or for gift cards from various retailers.

What is the cash back rate on this card?

The card offers 3% cash back in a category of your choice, 2% cash back on grocery store and wholesale club purchases, and 1% cash back on all other purchases.

Is there an annual fee for the Customized Cash Rewards Credit Card?

No, this card has no annual fee, making it a cost-effective option for earning rewards.

Is there a sign-up bonus for the card?

Yes, you can earn $200 in cash rewards when you spend $1,000 in the first 90 days.

Are there any foreign transaction fees?

No, the Customized Cash Rewards Credit Card has no foreign transaction fees, making it great for international use.


The Customized Cash Rewards Credit Card from Bank of America is an excellent choice for individuals who want flexibility and control over their cash back rewards.

With the ability to choose your 3% cash back category, 2% on groceries, and 1% on other purchases, it provides a versatile rewards structure.

The no annual fee and generous sign-up bonus further enhance its appeal.

While there are some limitations, such as the high APR and limited 3% categories, the card offers great value for those who make everyday purchases in the right categories.

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